Tagged: Citrus Cherry

Mountain Dew Game Fuel: The triumphant return edition.

I never thought I’d ever come back to this again. The last article I ever wrote about video game food and drink was 2016, covering the previous iteration of this specific drink. I mostly left these behind because I felt like I was being a dime store Dinosaur Dracula with these kind of articles, and decided to write things of more substance.

But if Mountain Dew – sorry, MTN Dew – is gonna go for a throwback, then I will too. Only because it was once a time-honored tradition on my blog. In 2023, as a throwback to slightly better times, Mtn Dew brought back Game Fuel as a proper soda.

After 2017, which featured promotional flavors to advertise Forza Motorsport 7 and Middle-earth: Shadow of War, they temporarily retired the Game Fuel soda flavors. Around 2018, PepsiCo tried a stab at the burgeoning energy drink market. The new Game Fuel, now under their AMP brand, kept the yearly game promotional tradition, but I didn’t really dabble with those as I’m not really an energy drink person, if the two times I tried both Monster Energy and Red Bull are any indication. Though admittedly, I was tempted to grab them a few times. These did keep things going with yearly promotions with games like Tom Clancy’s The Division 2 and the yearly Call of Duty installment, of which I really couldn’t tell you what they were like.

Presumably realizing the whole AMP Game Fuel thing was kind of a bust, Game Fuel returned as a special seasonal Mtn Dew flavor, much like LiveWire and WhiteOut before it. I was honestly surprised they were bringing it back, but with how the drink industry is, there’s always gonna be an audience who wants companies to bring back the Old Thing They Liked.

Now, the journey I went through to get these flavors was… quite an ordeal. While technology has gotten better in making it easier to find things like special flavors, getting both Game Fuel flavors was quite a challenge for me. After a thrift store trip earlier in the month, I waltzed into a 7-Eleven, expecting to grab the two flavors and be done with it. Sadly, the place only had one of the two flavors: The fan favorite Citrus Cherry. Using that fancy “Find your Dew” thing on the Mtn Dew website lead me to places pretty far away from where I lived.

Cut to a few days later. I check a local mom’n’pop convenience store and sure enough, they had both flavors. I grabbed a few bottles, of which the clerk had to use barcodes from Code Red to scan them in as Game Fuel wasn’t “in their system,” but it didn’t matter. I had finally grabbed the Game Fuel bottles for 2023, as you can see.

Just like old times.
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Mountain Dew Game Fuel: CODBLOPS III Edition.

It’s that time of the year again…

You know it’s time when you see the ol’ kitchen stove…

Mountain Dew gets buddy-buddy with major game developers and makes a fancy Game Fuel dedicated to a major game. This year, Activision gets the choice for the second year in a row, this time for Carl on Duty: Black Cops III – Revenge of the Urkel- er, Call of Duty: Black Ops III.

At this point, Mountain Dew has made the Citrus Cherry a standard flavor. No longer seasonal, you can get the stuff at any time anywhere. I noticed this as I found bottles of the normal Citrus Cherry at a Safeway, rather than the 7-Eleven like I usually do. Since this change, they’ve had various game-related promotions with Game Fuel this year, such as items for Batman: Arkham Knight and Warframe.

At first, I thought Mountain Dew retired the seasonal flavors, which would’ve meant an end to what has become a yearly tradition on my blog. But thankfully that wasn’t the case, as I found the new special flavor in the usual locations.

I’ve written about Citrus Cherry every single year since I started this. It hasn’t changed in taste whatsoever. It’s got a cherry taste with a citrus-y tinge that reminds me of Squirt or similar citrus-heavy sodas. At this point, I’m not even gonna bother talking about that flavor, and skip ahead to the new special flavor for BLOPSIII.

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