Guess what’s back? I’ll give you three guesses, first two don’t count.
This time we’re doubling up on the special promotions!
Yes, returning for the fifth time, Mountain Dew and Doritos collaborate with a video game company for a limited edition soda. This time around, Microsoft comes back to the well for the third time, advertising the forthcoming Xbox One with Mountain Dew Game Fuel. This time, we’re given not one, but two flavors of the wonderful special edition drink. This is the third year in a row that the specialty drink has been available, which quashes my previous theory that they’d only push this out every other year, as they did in the past. Looks like this might be a yearly thing now.
While I was at PAX, Mountain Dew was fairly prominent at the show. Spread around the convention hall were QR codes that you could scan in to redeem points, either for small prizes like Game Fuel or to win a chance to get an Xbox One early. Alas, while I did scan codes like a goof, I did not redeem a single point, which probably screwed me out of getting Game Fuel three months early. So I got this stuff at a 7-Eleven like an ordinary person who buys promotional drinks advertising video games.
The two flavors are both infused with Dew, one with a burst of Citrus Cherry, the other with a charge of Electrifying Berry. These nicknames are so extreme that I wonder if I’ve jumped back into the ’90s. On each bottle is a promotion for a forthcoming Xbox One game (Forza Motorsport 5 on the Citrus Cherry, Kinect Sports Rivals on the Electrifying Berry), and have codes to enter at every2minutes.com for a chance to win various Mountain Dew and Xbox One prizes. Including a tacky-looking Mountain Dew-branded One.
Citrus Cherry is a repeat of last year’s flavor, so I didn’t do a taste test this time. For those who are curious how I thought about it, here’s the link to last year’s entry. The short version is that it tasted like Mountain Dew with a tinge of cherry and a punchy citrus aftertaste that I wasn’t expecting. So this time around we’re just gonna try the new Electrifying Berry flavor.
This looks like the kind of stuff you would mix cough syrup in to make purple drank.
