I’ve mentioned this before, but I’ve had difficulty at times coming up with good, interesting stuff for this blog. Then I found out some video game is doing some cross promotion with a beverage company. To the 7-Eleven!
Bungie’s Destiny teamed up with Red Bull to partially promote the upcoming Destiny: The Taken King expansion. Unlike the many years where I’ve covered Mountain Dew Game Fuel, this is merely just a rebranding of the existing product to tie in with an upcoming game. Oddly, this is only available at 7-Eleven. It’s weird how 7-Eleven is always the place where I find the dumb video game drink stuff…
I’ve covered video games doing promotions with energy drinks before, like Call of Duty: Ghostchasers III did with Monster Energy back in 2013. You can read about that here. But Destiny is a different beast. It’s as if Halo and Borderlands had mixed together into a soup that’s somewhat edible.
I played Destiny during the early beta days, back when all that was available was Earth and that one brief time where they had a mission on the Moon. I liked the idea because not only did it have standard linear missions, but it also had free-roaming exploration akin to most MMOs. But it didn’t seem like something I wanted to jump into immediately since a lot of people were pretty down on it not long after release. Though I figure the game still has a modest following if Bungie and Activision are throwing advertising dollars at Red Bull for this.