2020 has been quite the year. A roller coaster ride that sees no signs of stopping, and there’s no way to get off the ride. COVID-19 has really sidelined a lot of projects, such as E3, the famous video games expo usually to show off the hot new games. The ESA actually canceled this year’s E3, after going for a good 24 years straight before that. As a result, many publishers have been live streaming their events from the safety of their homes. That includes the rather infamous Devolver Digital.
Devolver Digital’s been around the video game landscape since 2009, taking up the mantle of B-tier publisher releasing out there, off-the-beaten path games like Hotline Miami, mostly to critical acclaim. They’re also the absolute masters of the advergame, releasing a free game to promote a movie or a holiday event.
Since E3 was canceled, Devolver Digital opted to follow its peers by doing a livestream of their conference instead, complete with the oddball sketch comedy that’s rather goofy and ridiculous. After doing the usual announcements of their upcoming games like Shadow Warrior 3, Serious Sam 4, and Fall Guys, they advertised one more game. This one was different, and was free to play right that moment.
At least Devolver Digital doesn’t have to share space with the big publishers or controller companies.
Devolverland Expo is a bit more self-indulgent than the previous efforts. Developed by Flying Wild Hog – the Shadow Warrior reboot developers – it’s a first-person game that gives you the experience of being at a convention without risking yourself getting sick.
This isn’t the first time they’ve done this kind of promotional game. I’ve written about them doing this twice before: The Expendabros, a standalone expansion to Broforce that was based on the then-recent The Expendables 3, and Fork Parker’s Holiday Profit Hike, a pixel-style difficult platformer made by the same people who made Enter the Gungeon. I’m not surprised they decided to go back to that well once again, this time with something fairly relevant, considering current events.
I mean, this looks less tacky than seeing an ad for Medal of Honor: Warfighter…
The plot is simple: The Devolverland Expo was going to be this big event to show of the hot new games, but due to unexpected events, the expo was canceled. Despite that, the player decides to head to the convention hall anyway – which is a loose representation of the Los Angeles Convention Center, where E3 is usually held – and after doing some quick hacking on a power box near the entrance, access to the Devolverland Expo is granted.
COME TO THE ROBOT ZONE, HUMAN
Since Flying Wild Hog are known for their first-person prowess like Hard Reset and the Shadow Warrior reboot, the game is also a first-person game. Though, it’s more of a first-person exploration game than an FPS. After entering the expo hall proper, there’s robots roaming around that’ll capture the player if they’re in line of sight for too long. But you’re not defenseless, as there is a convenient weapon that’ll give you a bit of an upper hand.
Those red neon lights makes me think that’s a prize for a game show, rather that a promotional item at a booth.
