Activision and its weird SNES localizations.


(Updated 4/15/2024 with updated links and clarification.)

Activision. I probably don’t need to say any more, but I’m going to. They’re a company that fully endorses the practice of “make something until it stops making money, then burn it alive and dump the ashes.” Franchises like Tony Hawk’s Pro SkaterGuitar Hero, and James Bond came out practically yearly until the quality suffered. Many iconic studios like Neversoft, Bizarre Creations, and Radical Entertainment were among the casualties when their games didn’t sell well enough. Others, like Raven Software, were enslaved to make Call of Duty after two back-to-back commercial failures  in Wolfenstein and Singularity. Even then, who knows when the COD bubble will finally burst?

But before Activision was the monstrous juggernaut they are now, they were still a company that was recovering from the ’80s. A bunch of bad business deals forced the company to be bought by a holding firm in the early ’90s, ran by Robert “Bobby” Kotick, who still runs the company to this day.

While Activision was trying to rebuild during the ’90s, they decided to do something unusual in terms of localization of two Super Famicom games to the west. Localizing games originally from Japan is fairly common, which usually meant changing stuff like minimizing Hitler and Nazi references in Bionic Commando on the NES, to straight up overhauls of existing games, such as Masked Ninja Hanamaru being transformed into Yo! Noid, a game involving Domino’s short-lived mascot for the NES.

In Activision’s case, their localization approach was somewhere in the middle: they decided to scrap the original Super Famicom soundtrack, get a contract deal with some fairly popular electronic bands, and have their songs be part of the new American soundtrack, complete with advertising this fact on the box and in the game itself.

So, all I can say now, is “Are you ready for this?”

(Before I go any further: Shout out to online buddy LanceBoyle for giving me the inspiration to write about these. Not the guy from MegaRace, though I’ll give him a shout out too, because why not?)

The first game they attempted this with was BioMetal, a fairly innocuous shoot-em-up with powerups that was a decent little R-Type clone. Alas I am very bad at these kind of games, so I couldn’t get past the first stage. Though from what I’ve seen, it seems to be just one of many shoot-em-ups on a system that was already filled with them. It’s why stuff like Phalanx had that weird hillbilly on the cover, to make it stand out.

Activision’s attempt to make it stand out didn’t involve a cover change, but rather something a bit more unusual: Composer Yoshio Nagashima’s soundtrack was replaced by songs from the band 2 Unlimited. 2 Unlimited was the band that made that fairly popular electronic song “Get Ready for This,” a song that plays practically at every sporting event you could imagine. It plays during the title screen and appears on Stage 2.

BioMetal also features other cuts from their debut album Get Ready!, such as “Twilight Zone” (Stage 1) and “Delight” (Stage 3). Though not all of the songs come from that album, Stage 4 uses “Tribal Dance” off their followup album No Limits!, whereas one other track, that one that plays on the Continue screen, Stage 5 and the Credits, is one I couldn’t immediately pinpoint. The closest equivalent might be “Maximum Overdrive” from No Limits!, but it could also be an original composition meant to emulate the 2 Unlimited sound by composers/arrangers Ali Lexa and John Rodriguez of Ubik Musik Productions. If you have any idea, feel free to let me know in the comments.

Dang, who knew all you needed to make an album was crumpled tin foil?

Since I wasn’t really familiar with the group beyond their biggest hit, I had to immerse myself in 2 Unlimited’s discography from around the time of BioMetal‘s release to pinpoint all the songs featured, and I feel sad saying this about a pop act that made a significant mark in the genre, but a fair share of the songs I listened to were very derivative-sounding. It’s that early ’90s eurodance sound that permeated the music landscape in the US and Europe for a few years. It’s okay if you want to listen to selections of this while down at a club, but this kind of music doesn’t really work if you just wanna listen to it, like I had to.

There is one other minor change they did for the US version: They changed the protagonist names from the unique names of David Onizuka and Cynthia Matthews to the performers of 2 Unlimited, further hammering home the brand tie-in. Oddly, they didn’t replace the anime looking portraits of the characters, which I found odd as this was around the time when anime was still pretty niche in North America.

This wouldn’t be 2 Unlimited’s only realm into the video game world: “Get Ready for This” was also the theme song for of EA Sports’ NHL ‘96. Here’s the SNES version, which sounds closer to the original compared to the Genesis version. Now the big question is: which game — BioMetal or NHL ’94 — had the better arrangement? That’s something I’ll leave up to you to decide.


The second and final game to get this treatment was X-Kaliber 2097. Known as Sword Maniac in Japan, this game was a hack-n-slash Strider clone where you used a sword to attack in a future dystopia (2047 in the Japanese version, 2097 in the US version, natch). Like BioMetal, X-Kaliber 2097 is pretty tough, I couldn’t even beat the first boss. If I knew the strategies of this game, I bet you could beat this in a half-hour.

The soundtrack to Sword Maniac was done by the now well-known duo of Hayato Matsuo and Hitoshi Sakamoto, composers for games such as Ogre Battle, Final Fantasy Tactics, Shenmue, Final Fantasy XII, among many other famous titles. They’re kind of a big deal, is what I’m saying. Not on the leagues of Nobuo Uematsu and Koji Kondo, but more well-known than Yoshio Nagashima, that’s for certain.

Is this the rejected cover of The Lawnmower Man or something?

The game itself is fairly cyberpunk in nature, and the Japanese soundtrack fits that mood. Who did Activision decide to go with for this? An electronic group called Psykosonik. Compared to 2 Unlimited where I could probably hum “Get Ready for This” and you’d know who I was talking about immediately, Psykosonik is a bit more… obscure. I certainly hadn’t heard of them until writing about this article, but they seemed to have a modest following, and were featured on a few film soundtracks like Mortal Kombat Annihilation, so they’re not completely unknown.

The only other thing I know of this band is that one of Psykosonik’s members, Theodore Beale, now writes as “Vox Day,” is a notable member of the alt-right, frequently complains about the Hugo Awards, and wrote a book about how “[Social Justice Warriors] Always Lie.” So, basically an absolute shitheel of a person. Thankfully the rest of the band

Having a record label named “Wax Trax” sounds so silly now.

Much like BioMetal, X-Kaliber uses various cuts from Psykosonik’s self-titled debut for each stage. “Silicon Jesus,” “Krankphreak,” “Welcome to My Mind,” “Teknojihad,” and “Shock on the Wire” are rearranged to work on each stage, once again by Ali Lexa of Ubik Musik Productions.

The only other visible change is advertising Psykosonik on the Stage 2 boss, Chainsaw. Sword Maniac showed a much more serious message in its version. Also, the HUD got somewhat of a downgrade on X-Kaliber compared to Sword Maniac. The only reason I could think of this was them considering overscan on certain TVs, but it could’ve also been just a stylistic choice. Note that I took these from longplays, because while Sword Maniac is easier than X-Kaliber 2097, I still couldn’t get far in either one.

Alas, Sword Maniac’s story and cutscenes are entirely in Japanese, so I can’t tell how faithful the localization is. That’s more Clyde Mandelin’s forte, but I bet outside of minor name changes, the story’s identical between both versions.


As far as I know, Activision abandoned this practice after X-Kaliber 2097. By then they were advertising Pitfall: The Mayan Adventure and bouncing between reviving their old franchises and localizing some Japanese games like Blue Stinger, then Tony Hawk’s Pro Skater released in 1999 and became a big hit. Things have never been the same since.

One thing that actually intrigues me is the music for both games was arranged by Ali Lexa. Outside of a few Mobygames credits, this is probably the most well-known thing he’s done in the video game realm. He’s done a lot of music and sound related stuff since, but nothing fairly recent. I honestly wonder how one gets involved in such an ambitious idea like this, because I’ve never really seen it done since.

While these are not particularly outstanding games, they’re interesting because of the soundtrack changes. Unfortunately, this means we may never see these games get re-released because of the licensing costs for the music involved. A shame, because these lesser known games are the more interesting games in the SNES’s library.

Some images courtesy of Discogs (album covers) and World of Longplays (gameplay footage).

Comments

2 responses to “Activision and its weird SNES localizations.”

  1. Lucas Cantino Avatar
    Lucas Cantino

    Beautiful website!

  2. Lisa Q Avatar
    Lisa Q

    wow, it’s so cool to see someone talk about this! I knew Twilight Zone from DDR, so when I randomly tried playing Biometal one day I was like “hey!” I guess I must have always spaced out during the boot and intro logos, so I didn’t see the 2Unlimited logo, and for the longest time I thought they sneakily stole the song!

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