Monthly Archive: July 2015

Red Bull featuring Destiny and eSports: One unexpected promotion.

I’ve mentioned this before, but I’ve had difficulty at times coming up with good, interesting stuff for this blog. Then I found out some video game is doing some cross promotion with a beverage company. To the 7-Eleven!

Well, that's one way to get people to buy your stuff.

Well, that’s one way to get people to buy your stuff.

Bungie’s Destiny teamed up with Red Bull to partially promote the upcoming Destiny: The Taken King expansion. Unlike the many years where I’ve covered Mountain Dew Game Fuel, this is merely just a rebranding of the existing product to tie in with an upcoming game. Oddly, this is only available at 7-Eleven. It’s weird how 7-Eleven is always the place where I find the dumb video game drink stuff…

I’ve covered video games doing promotions with energy drinks before, like Call of Duty: Ghostchasers III did with Monster Energy back in 2013. You can read about that here. But Destiny is a different beast. It’s as if Halo and Borderlands had mixed together into a soup that’s somewhat edible.

I played Destiny during the early beta days, back when all that was available was Earth and that one brief time where they had a mission on the Moon. I liked the idea because not only did it have standard linear missions, but it also had free-roaming exploration akin to most MMOs. But it didn’t seem like something I wanted to jump into immediately since a lot of people were pretty down on it not long after release. Though I figure the game still has a modest following if Bungie and Activision are throwing advertising dollars at Red Bull for this.

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